Brand new today from Fisher Price by Mattel is a toy that is designed to make your child think while they are having fun. Aimed at the 3 - 6 age range but probably fun for those a little older, too, the toy encourages children to arrange the sections of the caterpillar in different combinations to program him along a certain path. You can rearrange the segments however you like as many times as you like to change his course.
The cute little guy also has lights and sounds that are activated as he moves along. It's priced around £49.99 and is a far cry from the 'toy on a string' of our childhoods! Technology has certainly come a long way, and the code-a-pillar is helping children to explore this new world from an early age.