Be the Best!

No World Cup would be complete without a song or two and for a while we were worried that the ToyTalk team would have to put something together to kick our World Cup Week off in style.

We’re sure it couldn’t have been any worse than some of the efforts over the years (anyone remember ‘Back Home’?), but we’re still mightily relieved that John Adams & Toy Brokers has stepped up to take on the responsibility.

‘Be the Best’, recorded by The Toyz, is the result. Originally given away as a promotional CD with 10,000 Total Action football games, the song is not only intended to inspire our boys in South Africa, but also to raise money for charity following the official release to the public.

Bruno Gallone, a Sales Director with John Adams & Toy Brokers, penned the tune and commented: “If the toy industry and football fans alike could get behind the song, it might even get it into the download charts, which in turn will get radio play and hopefully, gain a momentum of its own, which in turn would raise even more money for the charities”.

All profits from the sale of ‘Be the Best’ will be divided equally between the two main toy industry charities: The Toy Trust and The Fence Club. It is available to buy on iTunes, Amazon and CDbaby.