Future firefighters

The hero next door, fireman Sam Jones, is both loveable and brave, and is a favourite with children aged three and upwards. Now his fans can not only enjoy watching him on the pre-school show, they can pretend to be him, with some new role-play toys from Character.

Young children can pretend to be firefighters with the help of the Fireman Sam Helmet with Sound. A button on top of the helmet produces the theme tune from the show plus a variety of Sam’s catchphrases to inspire them in their play. Powered by three AAA batteries, the helmet is priced around £14.99

With the Fireman Sam Utility Belt, little firefighters will have all the tools they need to rush to the aid of the residents of Pontypandy, Fireman Sam’s fictional Welsh town. Priced around £14.99, the belt includes a toy axe, a walkie talkie and a torch that really works (with the help of two AA batteries). Also included is a firefighter’s jacket, to help children to look and feel like a real hero.