Roland Rat toys

Just when we thought he’d gone to ground, Roland Rat is back by popular demand.

Roland has over 25 years’ experience in showbiz, having made more than 400 TV shows which were filmed all over the world, won numerous awards and even had chart-topping singles. During this time he has gathered a supportive base of fans, and it was the demands of these fans via various blog sites, facebook and twitter that have led to his return.

Bulldog Licensing has signed a deal with The Sharpe Company in Los Angeles, who hold the worldwide rights to Roland Rat, to develop the new licensing programme in the UK. Bulldog has experience in various relevant sectors, such as plush toys, gifts and apparel, and we’ll bring you news of the exciting Roland Rat products as they hit the shelves.

“Roland is a bona fide superstar and a licensing dream,” says Bulldog’s Rob Corney, “We are already developing a programme across a whole range of sectors with incredible levels of interest from licensees in all sectors.”