Brand Licensing Europe 2009

Brand Licensing Europe 2009 is currently in full swing at the Grand Hall, Olympia.

The Brand Licensing event allows companies to peruse the many licensing opportunities available and is the starting point for many of the toys we see on the shelves. Typical of the effort that goes into the event was yesterday’s appearance by Lenny Henry, the voice of both Big and Small in Kindle Entertainment’s Big and Small.

“Making the first series of Big and Small was a solid gold hoot,” Henry enthused. “The songs were boss, the storylines at times made me laugh till milk squirted from my nose, and the miraculous production values by an extremely passionate team, all combine to make this show the mah-hoosive success it richly deserves to be. I am even more excited about the next series and hope both small and BIG people are looking forward to many more hoots in their household!”

We’ll bring you news of any major toy licensing deals signed at Brand Licensing Europe 2009 as we get it…