It’s a Gogo!

Gogo’s Crazy Bones, the runaway playground craze, will soon be with us in the form of toys, books and clothes.

The colourful collectibles, produced by Magic Box International and aimed at four- to 11-year-olds, have just been boosted by the launch of the new Gogo’s Evolution figures. There are now 160 characters in five different colours, with five more “rare” figures to watch out for.

Bulldog Licensing has announced deals for books (Penguin) wheeled toys (Halsall), posters (Pyramid), calendars (Infocado), socks (Roy Lowe and Sons) and apparel (Poetic Gem). Now Zap has signed up for Gogo’s bedding and Random House will produce the 96-page official Gogo’s handbook, which will also include the chance to design your own Gogo.

“Gogo’s Crazy Bones are absolutely red hot at the moment,” commented Bulldog MD Rob Corney. “I have literally never come across anything like it before.”