Some very special preview screenings will take place at the Brand Licensing Europe exhibition in London on October 1–2. Thousands of toy ideas will be hatched at the Grand Hall, Olympia, and Hollywood will be lending a helping hand by screening trailers and teasers from some of the biggest blockbusters currently in production.
Marvel, Sony Pictures Entertainment, Twentieth Century Fox and Warner Brothers Consumer Products will be some of the biggest names among over 200 exhibitors. Ice Age 3, Avatar, Fantastic Mr. Fox, Iron Man 2, Wolverine, Spectacular Spider-Man, Super Hero Squad, Thor, Captain America, New Avengers, Scooby-Doo, Batman, Harry Potter and Tom and Jerry are just some of the licensing opportunities that will be unveiled in ‘Where Films Become Brands’, in the Grand Hall’s purpose-built screening suite.
“Brand Licensing Europe is a key event for Fox Licensing & Merchandising Europe,” said Carl Lumbard. “At this year’s show we will be presenting our strong slate of upcoming feature films, in particular, Ice Age 3 for summer 2009, Avatar for December 2009 and Fantastic Mr. Fox also in December 2009.”