Fair comment

The Toy Fair is still raging at London’s ExCeL Exhibition Centre, as hundreds of toy manufacturers, distributors and retailers struggle to bring it under control. Having experienced its intensity at first hand over the past two days we predict that it won’t burn itself out until Saturday evening.

The Toy Fair is always a great event and we were amazed at the sheer number of new products that will be filling shelves over the coming year. Adding to the sense of occasion, some big brands were celebrating birthdays this year as well. Scalextric is 50, Star Wars is 30 and the Teletubbies are 10, to name just three – it’s all quite humbling when your website has just entered its second year.

We’ll be rounding up some of the most interesting toys in our ‘Ten To Watch From the Toy Fair’ feature next week. Until then, we’ve got a mountain of press releases to tackle…