The Flipsies from VTech are a group of best friend dolls. They come in little sets, and the name 'Flipsies' indicates the way you can flip the toy into two different setups, to change between the doll's real life and her dreams.
This one pictured here, for example, is Eva. She loves animals and harbours a secret dream of becoming a vet. In the set, you can flip it one way and dress Eva in her vet coat and get her to look after her animal friends in a vet centre, or move things the other way and the vet centre turns back into Eva's cute treehouse with a swinging seat and side ladder.
The sets also have MagicPoint locations which allow the characters say fun phrases, make sound effects and interact with one another.
There are 17 dolls and sets in the range and prices start around £9.99.