Coming soon: Hari’s World toys
by David Smith
Hari the elephant could soon be with us in toy form. Bright Group International (BGI) is now representing the young elephant, who stars in a range of child-safety books.
Hari and his friends, Moe Mouse and Max the Dog, are always getting into scrapes, and their adventures help educate children aged three to seven. Each book deals with a separate area of child safety.
“Hari is great fun for kids, while parents love the safety aspect of the books, so it’s understandably popular,” said Vicki Willden-Lebrecht at BGI. “We are very excited about developing Hari’s World as a brand and are already in talks with a number of top publishers and licensees.”















